Web Development and Search Engine Optimization – B2B

galvaradomba | Case Studies, Marketing Blog
15 Nov 2011


Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence to acquire new customers. In turn, our job was to redesign their corporate website keeping their B2B approach; structure the website’s architecture in a way that was friendly to the search engines and visitors; and, optimize the website so that it reached the top places in Google search for key phrases.

The Results

The resulting website has fulfilled Solara’s needs and then some. It is an attractive, easy to navigate website that clearly displays the key products and services the company offers. The graphics and content clearly represent the technological aspects of the business without being overly technical in its use of language.  Most importantly, traffic to the “Contact” and “Request for Quote” forms has surged, resulting in a record amount of new business requests. This is  mainly due to a methodical search engine optimization strategy, which has resulted in “organic” first page Google results for a number of critical and highly competitive key phrases, including:

Google.com position
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To learn more about Solara, its products and services, please visit www.solaraus.com.

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