Background: Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence

Background: When EZMELTS came to 4p Strategy, their website had e-commerce capabilities and the entire product line on display. However, it failed to demonstrate the unique ingestion method, and had a very outdated design and interface. Most critically, it was not designed to convert visitors into customers. Since it did not have a content management

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating