A Strategic Approach

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Posts Tagged ‘media’

Research Based Marketing Strategy

Research Based Marketing Strategy

By admin | The 4p Difference

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may