A Strategic Approach

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Posts Tagged ‘media planning’

Marketing Strategy and Website Redevelopment for Major University

Marketing Strategy and Website Redevelopment for Major University

By admin | Case Studies

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating

Research Based Marketing Strategy

Research Based Marketing Strategy

By admin | The 4p Difference

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may