A Strategic Approach

We help our clients structure comprehensive business strategies for improved traffic, customer acquisition, retention, sales growth and return on...

Posts Tagged ‘marketing plan’

Marketing Strategy and Website Redevelopment for Major University

Marketing Strategy and Website Redevelopment for Major University

By admin | Case Studies

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating

Marketing Strategy for Consumer Product Brand

Marketing Strategy for Consumer Product Brand

By galvaradomba | Case Studies, Marketing Blog

The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of issues at play. First of all, there were a number of branding and brand reputation issues that needed to be addressed.

A Strategic Approach

A Strategic Approach

By admin | The 4p Difference

We help our clients structure comprehensive business strategies for improved traffic, customer acquisition, retention, sales growth and return on investment. Business Plans and Strategic Planning. As a fundamental part of our services, we have helped a growing group of clients structure strategic business plans to help them launch, grow, or turn-around their businesses. Our experience

Research Based Marketing Strategy

Research Based Marketing Strategy

By admin | The 4p Difference

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may