Most companies have new products or new services they want to promote. They sometimes forget that other people in their industry are also trying to do the same, and that they are all competing for the same type of customers. Industry Trade Shows and Fairs are a great way to accomplish several general goals: Size up your competition. Get

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may