A Strategic Approach

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Posts Tagged ‘ezmelts’

Branding for Dietary Supplements Product Line

Branding for Dietary Supplements Product Line

By galvaradomba | Case Studies

The Background When EZMELTS approached us back in 2009, they had a great and distinctive product line – a line of dietary supplements that melt in your mouth with a great flavor, a variety of formulas and a unique product delivery system that cannot be easily replicated. From a product perspective, everything seemed to be

Marketing Strategy for Consumer Product Brand

Marketing Strategy for Consumer Product Brand

By galvaradomba | Case Studies, Marketing Blog

The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of issues at play. First of all, there were a number of branding and brand reputation issues that needed to be addressed.