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Posts Tagged ‘brochures’

Branding for Higher Education Trade Show

Branding for Higher Education Trade Show

By galvaradomba | Case Studies, Marketing Blog

The Situation: Higher Ed EXPO – a new type of college and graduate fair – launched a national circuit of events in South Florida, holding its first event at the Miami Beach Convention Center. Since this was a start up enterprise, it needed to have all of its marketing materials and corporate identity built from scratch. In

Marketing Strategy and Website Redevelopment for Major University

Marketing Strategy and Website Redevelopment for Major University

By admin | Case Studies

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating