Research Based Marketing Strategy

admin | The 4p Difference
14 Mar 2010

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may work in many cases – the power of media is indisputable – it’s not the most effective way of outlining a marketing strategy.

Our approach is different. We start by understanding the client’s business and researching the demand trends in their particular industry. We then identify the growing segments, regions, or products in their industry and analyze the client’s product portfolio from a competitive perspective.  Once we have completed this analysis, we help our clients define the marketing goals they need to attain, the positioning they want to achieve, and the message they want to convey. Only after this careful analysis, we help them develop a marketing mix that would best achieve their marketing goals. We look for the right combination of branding, product portfolio, pricing, distribution, fulfillment, public relations and media advertising strategies. To view some of our case studies, please click here.

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