A Strategic Approach

We help our clients structure comprehensive business strategies for improved traffic, customer acquisition, retention, sales growth and return on...

Search Engine Marketing for Non Profits

Search Engine Marketing for Non Profits

admin | Marketing Blog

$10,000 per month in free search engine advertising? Did you know that Section 501 (c) (3) organizations may qualify to receive up to $10,000 per month in free search engine advertising? Google has just launched a grants program for non-profits designed to help qualified organizations promote their causes online.* The program is restricted for non-commercial

Marketing Tip: Participate in Trade Shows

admin | Marketing Blog

Most companies have new products or new services they want to promote. They sometimes forget that other people in their industry are also trying to do the same, and that they are all competing for the same type of customers. Industry Trade Shows and Fairs are a great way to accomplish several general goals: Size up your competition. Get

A Strategic Approach

A Strategic Approach

admin | The 4p Difference

We help our clients structure comprehensive business strategies for improved traffic, customer acquisition, retention, sales growth and return on investment. Business Plans and Strategic Planning. As a fundamental part of our services, we have helped a growing group of clients structure strategic business plans to help them launch, grow, or turn-around their businesses. Our experience

Research Based Marketing Strategy

Research Based Marketing Strategy

admin | The 4p Difference

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may