The Situation: When the nutritional supplements brand came to us, they had plenty of issues to address. Clearly, they had no social media presence to speak of. No facebook page, no twitter feed, no LinkedIn profiles. We had to start from a blank slate. The Task at Hand Our job was very simple: to create

The Situation: A father and son team were looking to start a food service business in Miami. The son had relevant experience in the food industry, while the father had executive expertise in the health and human services field. Being new to South Florida, and with no prior business planning or business development experience, they

The Background When EZMELTS approached us back in 2009, they had a great and distinctive product line – a line of dietary supplements that melt in your mouth with a great flavor, a variety of formulas and a unique product delivery system that cannot be easily replicated. From a product perspective, everything seemed to be

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating

The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of issues at play. First of all, there were a number of branding and brand reputation issues that needed to be addressed.