Marketing Strategy

The Marketing Mix

marketing strategyThe most basic concept in Marketing – the marketing mix – is commonly overlooked by most sellers, communicators and agencies. The careful crafting of the famous “4p’s of marketing” – Product, Price, Place and Promotion – is often brushed aside in favor of just doing advertising, which is only one part of the “Promotional mix”. As marketing strategy consultants, we take a comprehensive approach to helping our clients define their marketing mix for improved customer acquisition, retention, satisfaction and market share.

Marketing Campaigns Based on Goals, not Advertising Budgets

It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may work in many cases – the power of media is indisputable – it’s not the most effective way of outlining a marketing strategy.

Driven by Research, Focused on Results

marketing stragey resultsOur approach is different. We start by understanding the client’s business and researching the demand trends in their particular industry. We then identify the growing segments, regions, or products in their industry and analyze the client’s product portfolio from a competitive perspective. Once we have completed this evaluation, we help our marketing strategy consulting clients define the goals they need to attain, the positioning they want to achieve, and the message they want to convey. We help our consulting clients develop a marketing strategy and mix that would best achieve their marketing goals. As marketing strategy consultants, we look for the right combination of branding, product portfolio, pricing, distribution, fulfillment, public relations and media advertising strategies.

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Contact Information

If you need additional information about our marketing strategy services, please contact us.

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