Link Building
Did you know that the quantity and quality of external websites that point back to your site are the most important factors to determine your standing in Google’s result pages? Do you know how many inbound links your site has? Do you know how many your competitors have? For best organic (non-paid) rankings and traffic results, you need to build (or buy) external links. We help our clients design comprehensive link building strategies that will maximize their online exposure without endangering their reputation with the search engines. Beware of software packages that promise to do this automatically – search engines can detect this and may punish your site for using them.
Google is designed to count and rank the number of links pointing to a web page. Each inbound “backlink” is like a “vote.” This approach is similar to that from academic research papers, where the more “citations” a paper has in other publications, the more important that paper becomes. In fact, the very foundation of Google’s ranking system is based on links, and it is explained in its founders’ graduate thesis from Stanford University. Below you will find some key excerpts from Sergei Brin and Larry Page’s Stanford thesis:
Click to Enlarge
While the search algorithm has changed numerous times since then, the underlying concept and philosophy are still the same. To view the actual thesis, please visit http://infolab.stanford.edu/~backrub/google.html
………………………………………………………………………………………………………….
Request Information
For additional information about our internet marketing services, please contact us.
Comments or questions are welcome.
