D’Oro Caffe & Ristorante had a great history and reputation as a fine dining Italian restaurant in Buenos Aires, Argentina. Their previous iconographic branding image had served them well in that market. However, as they planned to move and expand into the American market, they realized that their brand needed to be modernized and revitalized. Furthermore, their new approach – based on market demand – was going to be much more casual, including a paninoteca and a gourmet deli market.

The Solution:

After trying several design concepts and going through several rounds of revisions, D’Oro was very happy with this modern and stylish design concept. The rich red selected as the main defining color not only alludes to the italian heritage of the establishment, but also makes it very distinctive relative to other italian casual dining options in this market. The modern typographic style replaced the long standing iconographic design with a clean and sober typeface combination. Whether you are looking for a great panini, an italian espresso, or an “italian bar” experience in South Florida, D’Oro Cafee is the best option for you!

The post Logo / Brand Design for Cafe Restaurant appeared first on 4P Strategy.

Background:

Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence to acquire new customers. In turn, our job was to redesign their corporate website keeping their B2B approach; structure the website’s architecture in a way that was friendly to the search engines and visitors; and, optimize the website so that it reached the top places in Google search for key phrases.

The Results

The resulting website has fulfilled Solara’s needs and then some. It is an attractive, easy to navigate website that clearly displays the key products and services the company offers. The graphics and content clearly represent the technological aspects of the business without being overly technical in its use of language.  Most importantly, traffic to the “Contact” and “Request for Quote” forms has surged, resulting in a record amount of new business requests. This is  mainly due to a methodical search engine optimization strategy, which has resulted in “organic” first page Google results for a number of critical and highly competitive key phrases, including:

To learn more about Solara, its products and services, please visit www.solaraus.com.

The post Web Development and Search Engine Optimization – B2B appeared first on 4P Strategy.

The Problem:

Higher Ed EXPO – a new kind of college fair – launched its first event in Miami. With only six months between the launch date and the date of the event, the new venture had very little time to reach its sales and branding goals. Social media needed to be an intrinsic part of their strategy. The critical problem lied in the need for a two-pronged approach: a) The higher education institutions that they needed to sell booth space and sponsorships required a “B2B” approach; and b) Prospective students and their parents required a “consumer” approach. Both approaches needed to work in sync, with very limited resources and in a record amount of time.

The Strategy

Given the limited time and resources, we implemented a double approach:

• For the B2B segment of the strategy, we developed a combination of paid and organic (non-paid) tactics. We setup an advertising campaign on LinkedIn, in which we targeted higher education administrators and recruiters that belonged to over 100 Higher Education groups, or had Higher Education jobs in related areas. This lead to a significant surge in traffic and registrations. Subsequently, we joined nearly 50 of those groups and started posting periodic announcements, articles and discussions of interest to their memberships. Again, this resulted in significant feedback, discussion, website traffic and booth sales.
• For the student segment of the strategy, we secured the support of the local School Board, secured sponsorships from major local media including the Miami Herald and Power 96 radio, created a facebook fan page, and implemented a sweepstakes campaign. We then took the message to the blogosphere, and targeted local student groups and pages. These efforts resulted in over 4,000 participant registrations for the event.

The post Social Media: B2B + Consumer appeared first on 4P Strategy.