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Archive for the ‘Marketing Blog’ Category

Web Development and Search Engine Optimization - B2B

Web Development and Search Engine Optimization – B2B

By galvaradomba | Case Studies, Marketing Blog

Background: Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence

Social Media: B2B + Consumer

Social Media: B2B + Consumer

By galvaradomba | Case Studies, Marketing Blog

The Problem: Higher Ed EXPO – a new kind of college fair – launched its first event in Miami. With only six months between the launch date and the date of the event, the new venture had very little time to reach its sales and branding goals. Social media needed to be an intrinsic part

E-commerce Web Development

E-commerce Web Development

By galvaradomba | Case Studies, Marketing Blog

Background: When EZMELTS came to 4p Strategy, their website had e-commerce capabilities and the entire product line on display. However, it failed to demonstrate the unique ingestion method, and had a very outdated design and interface. Most critically, it was not designed to convert visitors into customers. Since it did not have a content management

Branding for Higher Education Trade Show

Branding for Higher Education Trade Show

By galvaradomba | Case Studies, Marketing Blog

The Situation: Higher Ed EXPO – a new type of college and graduate fair – launched a national circuit of events in South Florida, holding its first event at the Miami Beach Convention Center. Since this was a start up enterprise, it needed to have all of its marketing materials and corporate identity built from scratch. In

Social Media for Health Products

Social Media for Health Products

By galvaradomba | Case Studies, Marketing Blog

 The Situation: When the nutritional supplements brand came to us, they had plenty of issues to address. Clearly, they had no social media presence to speak of. No facebook page, no twitter feed, no LinkedIn profiles. We had to start from a blank slate. The Task at Hand Our job was very simple: to create