The Situation: D’Oro Caffe & Ristorante had a great history and reputation as a fine dining Italian restaurant in Buenos Aires, Argentina. Their previous iconographic branding image had served them well in that market. However, as they planned to move and expand into the American market, they realized that their brand needed to be modernized

Background: Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence

The Problem: Higher Ed EXPO – a new kind of college fair – launched its first event in Miami. With only six months between the launch date and the date of the event, the new venture had very little time to reach its sales and branding goals. Social media needed to be an intrinsic part

Background: When EZMELTS came to 4p Strategy, their website had e-commerce capabilities and the entire product line on display. However, it failed to demonstrate the unique ingestion method, and had a very outdated design and interface. Most critically, it was not designed to convert visitors into customers. Since it did not have a content management

The Situation: Higher Ed EXPO – a new type of college and graduate fair – launched a national circuit of events in South Florida, holding its first event at the Miami Beach Convention Center. Since this was a start up enterprise, it needed to have all of its marketing materials and corporate identity built from scratch. In