It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect commissions and fees from their clients’ media buys, they generally start with limited media selections which they then retro-fit to the clients’ specifications. While this may

We help our clients structure comprehensive business strategies for improved traffic, customer acquisition, retention, sales growth and return on investment. Business Plans and Strategic Planning. As a fundamental part of our services, we have helped a growing group of clients structure strategic business plans to help them launch, grow, or turn-around their businesses. Our experience

The Situation: D’Oro Caffe & Ristorante had a great history and reputation as a fine dining Italian restaurant in Buenos Aires, Argentina. Their previous iconographic branding image had served them well in that market. However, as they planned to move and expand into the American market, they realized that their brand needed to be modernized

Background: Solara is a nutraceutical company that manufactures dietary supplements and pharmaceutical products for a wide assortment of private label clients. Since their inception, they relied on the founders’ networks and connections to generate new business. However, the decline in the economy and a move to new facilities prompted them to enhance their online presence

The Problem: Higher Ed EXPO – a new kind of college fair – launched its first event in Miami. With only six months between the launch date and the date of the event, the new venture had very little time to reach its sales and branding goals. Social media needed to be an intrinsic part

Background: When EZMELTS came to 4p Strategy, their website had e-commerce capabilities and the entire product line on display. However, it failed to demonstrate the unique ingestion method, and had a very outdated design and interface. Most critically, it was not designed to convert visitors into customers. Since it did not have a content management

The Situation: Higher Ed EXPO – a new type of college and graduate fair – launched a national circuit of events in South Florida, holding its first event at the Miami Beach Convention Center. Since this was a start up enterprise, it needed to have all of its marketing materials and corporate identity built from scratch. In

 The Situation: When the nutritional supplements brand came to us, they had plenty of issues to address. Clearly, they had no social media presence to speak of. No facebook page, no twitter feed, no LinkedIn profiles. We had to start from a blank slate. The Task at Hand Our job was very simple: to create

The Situation: A father and son team were looking to start a food service business in Miami. The son had relevant experience in the food industry, while the father had executive expertise in the health and human services field. Being new to South Florida, and with no prior business planning or business development experience, they

The Background When EZMELTS approached us back in 2009, they had a great and distinctive product line – a line of dietary supplements that melt in your mouth with a great flavor, a variety of formulas and a unique product delivery system that cannot be easily replicated. From a product perspective, everything seemed to be

The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At the graduate level, however, enrollment growth had been negligible. To further aggravate the situation, no new graduate programs or increases in merit-aid were planned for 2006 and 2007, creating

The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of issues at play. First of all, there were a number of branding and brand reputation issues that needed to be addressed.